Orffa International’s aim of securing 20% of the European feed additive and ingredient market by 2011 is a realistic one thanks to its unique business model based on transparent partnerships, innovative expertise, as well as its ability to offer total traceability and the guarantee of product quality, company CEO Eddy Ketels has told Feedinfo News Service As demand grows for greater assurances on feed and food safety, the Dutch company has declared it is well-placed to capitalise given its strict policy of buying only from reputable basic producers combined with its rigorous internal quality control systems. Orffa currently holds a European market share of between 12 and 15%, depending on the product concerned and the market segment considered – with the company estimating a turnover of about EUR 160 million in 2008. Read more
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